Why has PepsiCo been going down while the market is allegedly up? When will it reach the point where we can't count on dividend payouts? Dividends were the primary reason I bought this stock, with hopes it would also be a decent long term investment. Now it looks like a business that will be disproportionately affected by people forced to carefully manage their expenses due to the affordability crisis. I'm actually afraid I'll end up losing a lot on this stock even if the economy turns around at some point.
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