Kraft Heinz is spending around $600 million on more advertising, new products, and trying to get its brands growing again.
That sounds good, but throwing more money at the problem doesn’t automatically fix it. The real question is whether people actually start buying more Kraft, Oscar Mayer, Lunchables, and the rest.
I’d want to see sales volumes improve, market share stop falling, and some new products that people genuinely care about. Until that happens, it still feels like a “wait and see” situation.