As a small Costco shareholder, I’m torn. On paper, the company keeps delivering. Sales are up, comps look healthy, and that whole “Costco loyalty” thing still seems to be working. Even their online growth is surprisingly strong for a warehouse giant. It’s the kind of stuff that usually makes me feel like I’m holding something solid, something sensible.
But then I look at the stock and wonder why it feels so sleepy. The business is thriving, yet the share price barely reacts. It’s like investors have already decided that Costco can do no better than what it’s doing right now. When a company keeps posting good numbers and the stock still refuses to move much, it makes me question whether all that strength is already baked in, leaving very little room for upside.
And sure, the membership model is a fortress. But people are stretched thin. Groceries, gas, rent, everything is taking a chunk out of everyone’s budgets. Even the most loyal Costco member might eventually rethink paying annual fees if money stays tight. Plus, online growth sounds great until you remember that shipping bulky items isn’t cheap, and margins can take a hit fast.
So yeah, Costco feels stable, but I’m starting to wonder if “stable” is just a nicer way of saying “slow and expensive.” I’m not selling, but I’m definitely side-eyeing the idea that this stock is the safest place to hide. It’s solid, just maybe not as bulletproof as everyone pretends.