Nike shares have rallied sharply in recent weeks, gaining momentum after earnings reports and management updates. What are the main drivers behind this surge—are investors primarily responding to improving fundamentals like inventory cleanup, supply chain shifts, and product innovation, or is this rally more about market sentiment, valuation resets, and short covering? And importantly, how sustainable are these gains in the face of ongoing tariff pressures, competition from Adidas and Lululemon, and Nike’s ambitious turnaround strategy?”
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